TOW #23 - Article: "Vertical Farming Explained: How Cities Could Be Food Producers of the Future " by Nicola Davis

Writing Goals: 
Have my analysis support the thesis

Reading Goals:
Analyze a piece that is not just informative

Farm Up!

     During the American Industrial Revolution in the late 1800s, cities started booming. the economy flourished, and the people moved cities. However, this resulted in increased urbanization, thus a smaller number of farms. Nicola Davis, the commissioning editor of Tech Monthly who has a degree in Organic Chemistry from the University of Oxford, has a solution to this predicament: vertical farming. Rather than presenting us with a bland and boring article, Davis strategically employs essential questions and a conversational tone to encourage cities to consider vertical farming as a solution.
     Beginning her article, Davis first introduces the context for which she decided to write this by asking, "could we soon see skyscrapers turned into centres for crop production?" This provides the audience with something to think about, which effectively allows Davis to transition through her article and provide necessary information. To do this, however, Davis divides her article into sections that each answer an essential question. Questions include the following: what is vertical farming, why do we need it, how high are we talking-skyscrapers, etc. Such questions set the reader up with something to expect and it even leaves them thinking about some potential answers. In turn, thinking about vertical farming subtly forces Davis's audience to consider it as a possible solution.
      However, an article that continuously questions its audience will make the readers feel as if they are being interrogated for a crime they did not commit. In order to make sure her purpose is successfully achieved, Davis speaks in a conversation tone. By using the words "we" and "you," Davis is able to establish a sense of ethos, making it seem as if she is directly talking to her audience. Additionally, she avoids jargon, making her tone more colloquial. Doing so allows Davis to easily convey her thoughts and ideas, which results in the encouragement of cities to start considering the use of vertical farming.
     Nicola Davis, an advocate of vertical farming, successfully achieved her purpose of encouraging cities to integrate this method. By using essential questions, Davis was able to have her audience think about the current situation of farms. Furthermore, her conversational tone created an atmosphere in which ideas were casually shared. To conclude, Davis asserts that with the given technological capabilities nations currently have, vertical farming is very huge possibility.

Link: http://www.theguardian.com/science/2014/feb/06/vertical-farming-explained-erik-murchie

TOW #22 - The Soul of a New Machine by Tracy Kidder

  

     In the second half of Tracy Kidder's book, The Soul of a New Machine, the author delves into the struggles and the pains the "Hardy Boys" and the "Microkids" (the two engineering groups working on the computer project). By describing the events that take place at Data General Corporation, Kidder's book talks as much about computer engineering as it does about the engineers working on the enervating task of building the next "modern" computer. The men have to put up inadequate equipment, tightly closed rooms, and even unpaid overtime shifts. One member even felt over-pressured, which forced him to give up, move to Vermont, and avoid the situation overall. However, the remaining weary, yet persevering, engineers continued working. At the end of the book, the author himself joins these groups in their computer trade show in New York to present their work. Though no "technological revolution" occurred after such hard work, these young men were finally able to relax, knowing they were able to accomplish what they worked for.
     Through the story, Kidder uses vivid imagery and various anecdotes to encourage children and adults to be persistent in their work, even through all the challenges that await them. Not glossing over the mass chaos and the plenty mistakes the engineers committed, Kidder incorporates detailed imagery to give his book a more personal aspect, adding to the story-telling element of it. By asking the engineers to present their experiences and provide stories, the author enhances the validity of the book, allowing the story to be told in another form rather than a narration. Combined, these strategies not only make for an interesting book, but also the ease of visualizing the exhausting situation these dedicated people had to go through.
      This Pulitzer Prize winner, Tracy Kidder, successfully achieved his purpose. Undoubtedly, The Soul of a New Machine presents unforgettable story that served to motivate its readers.

TOW #21 - Visual Text: Neuro Bliss Bottles

     As you casually walk around Walgreens, Seven Eleven, or CVS, it is almost inevitable to pass by all the drinks lined up in the refrigerators. All the Arizona, Vitamin Water, milk, soda, and juice drinks are waiting to be bought. However, the one beverage that stands out the most is Neuro, particularly Neuro Bliss. 

      Neuro, started recently by entrepreneur and philanthropist Sanela Diana Jenkins, is a functional beverage that aims to provide consumers with the necessary vitamins and nutrients to get each and every one of them through their day, as shown through its descriptive names: Daily, Bliss, Passion, Sleep, and Trim. Made out of recycled materials, Neuro bottles have their own way of appealing to customers, allowing their sales to increase while benefitting buyers at the same time. 

     At first glance, the bright blue bottle of Neuro Bliss catches the shoppers' attention, making them stop walking to examine the unique bottle. The color of the bottle is powerful enough to because it stands out from all the other drinks surrounding it. Even the shape is unlike that of other bottles. By human nature, it is only natural for us to scrutinize things that are "out of the norm". But not only does its physical appearance appeal to consumers, but so does the text all over the bottle. The word "Bliss", which is the largest word present, followed by the words "reduce stress" makes the drink's purpose identifiable - to reduce stress. Further more, at the bottom of the bottle, it reads "35 calories" and "no artificial colors or flavors", promoting the healthiness of the drink. This itself has the capability of appealing to even the most health conscious buyers. This sounds like the perfect drink to potential buyers, but some start to question the validity of the drink, which will force them to turn the bottle around and read the text and the nutrition label on the back. The back explains the science behind such a wonderful product and reasoning as to why this drink works, which not only convincing consumers to buy this drink, but also establishes this brand's credibility as a health supplement drink. Their suspicion towards the drink is minimized and is the final factor leading people to buy this drink. 

     Even though this is a relatively new drink in the market, it has already started competing against other drinks. The healthy, attention grabbing, all-natural beverage gives constant messages to buyers about it benefits, which, in the end, convinces shoppers to buy this drink. Even I, who fell into the trap of its rhetorical appeal, bought this, showing Neuro achieves its purpose of selling its products and providing the public with a healthy lifestyle. 

TOW #20 - Georgia Tech Freshman Convocation Speech by Nick Selby

Writing Goals:
Go back to the thesis and support analysis with concise detail

Reading Goals:
Analyze a piece that has a strong appeal to its audience

     When asked to name famous orators, common responses include Adolf Hitler, John F. Kennedy, and Ronald Reagan. However, one does not need to be famous political figure in order to give a memorable speech. Nick Selby, a Mechanical Engineer Major at Georgia Institute of Technology, presented the 2013-2014 freshman class with a convocation speech like none other. Rather than giving a bland and boring oration, Selby strategically employed simplicity, comedy, and music to welcome the new students to Georgia Tech and set them on the right track for college through his advice.
     Beginning his speech, Selby first reminds the freshman class why they are present and then gives a quick outline as to what he will say: the 10 things most important lessons he learned in his first year. Already, his audience foreshadows that they will be provided with mini anecdotes. Throughout his speech, Selby numbered his experiences by explicitly stating "One... Two... Three..." Simplicity in his speech was a major factor that allowed Selby's audience to easily distinguish between each "lesson", thus enabling him to achieve his purpose. Formatting his speech as a list breaks up Selby's overarching message into 10 smaller and more interesting topics, making every bit of advice clear and concise. This sets Selby up to send his message later in his speech.
     However, a speech as simple as a list would make it monotonous, probably putting everyone to sleep. In order to further the chances of achieving his goal, Selby includes comedy. He first advises students to call their mothers. At first, this was probably disregarded by many, but by adding, "just make sure there aren't screaming girls, loud music, and some guys yelling obscenities in the background," Selby puts smiles and laughter in the audience, subtly planting advice into the students' minds. In the middle of his speech, Selby modulated his voice and said, "I am going to build the Iron Man suit." Again bringing laughter, those words actually have a deeper meaning. His comic words encouraged students to be ambitious and to do the impossible, just as Selby sought to do at Georgia Tech.
     Near the end of his speech, Selby had dramatic music play in the background as he passionately screamed, "If you want to change the world, you can do that! You're at Georgia Tech. If you want to build the Iron Man Suit, you can do that! You're at Georgia Tech. If you want to play theme music during your convocation speech like a bad***, we can do that! We're at Georgia Tech." The music, complemented with his repetition, ended his speech strong, channeling his message to the audience - anything is possible if you are visionary. By playing music during his speech, which many would not think of doing, he demonstrated that a lot can be accomplished with effort.
     Nick Selby, a determined engineering student, successfully achieved his purpose of setting the 2013-2014 freshman class to be inspired and ambitious students. By exposing his audience with simplicity in his speech, Selby easily got his points across. Additionally, his comedy and music had a powerful appeal to pathos, making Selby's speech entertaining yet didactic. To conclude his speech, Nick Selby asked that students "brace [themselves] on a hell of a ride, on [their] way of becoming a hell of an engineer."