In this 30-second Wawa commercial, there are various scenes that go through the variety of Wawa Breakfast Hoagies. At the same time, this commercial shows what can go into the breakfast hoagies: cheese, eggs, bacon, steak, ham, etc. To conclude the commercial, the narrator states the different hoagie sizes (junior, shortie, and classic), each with its respective price (2, 3, and 4 dollars), and then ends by transitioning to the Wawa logo and saying the slogan. The target audience of this commercial is everyone who lives mainly on the eastern side of USA. Wawa, primarily located in Deleware, New Jersey, Pennsylvania, and Virginia, aired its commercial in those particular locations because of convenience and promotion, particularly to advertise and convince people to buy the Wawa Breakfast Hoagies, which was this franchise's purpose. Additionally, Wawa aired its commercial in order to compete with other places that serve breakfast foods, such as McDonald's, Burger King, Dunkin Donuts, etc. To achieve its purpose, Wawa incorporated music, visual text, and animation to help achieve its purpose. With happy and joyful music and singing playing in the background, the commercial conveys the idea that eating Wawa's Breakfast Hoagie is a great start to one's day. Furthermore, the visual text that pops up is another aspect of the commercial that has a strong appeal. Using bright colors, such as yellow, orange, and red, Wawa forces the audience to eye the words that pop up on the screen, which helps the audience create a mental list of what can be added into their hoagie. Lastly, the animation added the finishing touch to the commercial. It helped keep Wawa's commercial flowing, and it is effective in keeping the attention of the audience. Eggs rolling on the table, cheese getting cut, and sandwiches constantly changing are the various animations that crafted this strong commercial. Primarily appealing to pathos, the incorporation of music, visual text, and animation are all qualities that created a jolly commercial, which successfully convinces the viewers to start their day on a roll!
Saturday, January 4, 2014
TOW #14 - Media: "Start Your Day On A Roll" Wawa Commercial
In this 30-second Wawa commercial, there are various scenes that go through the variety of Wawa Breakfast Hoagies. At the same time, this commercial shows what can go into the breakfast hoagies: cheese, eggs, bacon, steak, ham, etc. To conclude the commercial, the narrator states the different hoagie sizes (junior, shortie, and classic), each with its respective price (2, 3, and 4 dollars), and then ends by transitioning to the Wawa logo and saying the slogan. The target audience of this commercial is everyone who lives mainly on the eastern side of USA. Wawa, primarily located in Deleware, New Jersey, Pennsylvania, and Virginia, aired its commercial in those particular locations because of convenience and promotion, particularly to advertise and convince people to buy the Wawa Breakfast Hoagies, which was this franchise's purpose. Additionally, Wawa aired its commercial in order to compete with other places that serve breakfast foods, such as McDonald's, Burger King, Dunkin Donuts, etc. To achieve its purpose, Wawa incorporated music, visual text, and animation to help achieve its purpose. With happy and joyful music and singing playing in the background, the commercial conveys the idea that eating Wawa's Breakfast Hoagie is a great start to one's day. Furthermore, the visual text that pops up is another aspect of the commercial that has a strong appeal. Using bright colors, such as yellow, orange, and red, Wawa forces the audience to eye the words that pop up on the screen, which helps the audience create a mental list of what can be added into their hoagie. Lastly, the animation added the finishing touch to the commercial. It helped keep Wawa's commercial flowing, and it is effective in keeping the attention of the audience. Eggs rolling on the table, cheese getting cut, and sandwiches constantly changing are the various animations that crafted this strong commercial. Primarily appealing to pathos, the incorporation of music, visual text, and animation are all qualities that created a jolly commercial, which successfully convinces the viewers to start their day on a roll!
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